How to Plan an Ad with a Cartoon
by Judy Cutler, Art Director for JessPerna.com
Advertisers choose to use cartoons to sell their products and
services because most people really enjoy them and it endears the customers to
the company. In a difficult economy period
of time an adorable ad will cheer up potential customers and they appreciate
it. Most of us remember a cartoon
character more that we remember an unknown actor’s face. Think of the ads you remember with funny,
cartoon characters who are company mascots and you will quickly get the point.
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| Planning a Plumber Cartoon Truck Wrap Ad |
The next step is what unique character to create. Artist Jess Perna can draw a cartoon using
the face of the company owner as the base of the character. See a few below. He can also create a character from his imagination
either a human, robot, superhero or animal.
We work with you to decide the color scheme and background
that best suits your needs. The art is
drawn on a compute by hand. This is
referred to as “Hand Drawn Digital Art”.
The computer is the tool but the artist must use his drawing
skills. It is much the same as a pencil
and paper. They can’t do it without the
artist. They are just tools valuable
ones but not capable of creating without the artist.
I will be writing more about this on future blogs. Please subscribe and stay tuned. To see a few thousand of Jess’ creations
visit JessPerna.com
Thanks for stopping by.
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