Friday, April 12, 2019

How to Improve Your Sales for Real Estate Agents


How to Improve Your Home Sales

Real Estate Agent Advice
by Judy Cutler, Art Director


1) Listen carefully to the potential customers requests. 

It may seem obvious but many agents don't follow this practice.

Not listening will send your client to the next real estate agent so fast it will make your head spin. Here is why this happens all too often...


2) If the customer says they don't want to live next to a gas station do not show them homes next to gas stations.  The art of listening has to do with learning what the customer wants and more importantly does NOT want.  Don't try to talk them into what they clearly stated they don't want.  I had an agent try that with me and he lost me to the next agent immediately.


3) Many agents feel that if they are super friendly that will sell the home.  The customer is not looking for a friend.  They are looking for a solution.  Help them find the solution and you will earn more money.  Sometimes the simpliest ideas are the ones that work.  Old fashion customer service at it's best works!


4) Do not expect to remember everything a customer tells you.  There will be too many customers for you to do it.  Take notes.  Let them know you are taking notes to keep track of what is important to them.  Tell them what is important to them is important to you.  They will appreciate the care.  Treat the customer the way you like to be treated.  Again, old fashioned but people miss it.


5) Learn the assets of a neighborhood.  Transportation, schools, library, police and fire stations, hospitals, parks, various banks, gas stations and shopping areas.  Not having to change banks makes it easier on the move.  Know the names and locations of banks.  Know which ones give free accounts.  Write out a sheet with these assets and hand or email them to the customer.  Make sure your contact information is on the sheet.  If you have artwork with your ad make sure that is on the sheet as well.  This way when you escort them you can hand them the sheet that fits each neighborhood or home.  They will see more agents then you.  STAND OUT!  BE SPECIAL!


6) Don't expect the client to remember the layout of each home you show them.  Instead, give them a sheet with all the assets of the home and the room sizes.  Don't forget to include the details of storage spaces and the size of the yard.  Is the yard enclosed for child safety and privacy.  A piece of paper may seem old fashioned but it is easier on their eyes and easier for them to look at while they browse the home.  It should include the heating and cooling system age and type.  Also, age of the roof and any other significant details they will forget when they return home.  Appliance list and age of those.  This shows the client a huge degree of caring and detail on your part.  Yes, it takes time for you to assemble but this is your business and should be treated as such.


7) Have some catchy artwork ad that makes them remember you.  Be different.  We can provide excellent, eye catching art.  See samples on JessPerna.com and a few below that have worked well for our customers.  See many more on our site. Naturally, the ad you  receive will not have our ad on the right side.  All work is custom hand drawn digital art to your specifications.  They will not throw your card away since it is different.


Talk to me about your ad needs.  I pay attention to your details and plan the ad with you.  800-493-3239.   I hope this article helps you to achieve your sales goals.  We do ads for all real estate companies types in the USA and abroad. Our ads are 3 feet tall at least and reduce to business card size so you can use it for outdoor signs, fliers, fb, twitter, instagram, business cards, eddm, car magnets, wraps and much more.  MADE IN THE USA.  All art drawn by Jess Perna.
800-493-3239
Judy Cutler, Art Director for JessPerna.com


Real Estate Agent Caricature Ad
Real Estate Agent Caricature Ad Logo
Real Estate Agent Caricature Cartoon Ad
Real Estate Agent Caricature Cartoon Ad

RE/MAX Superhero Cartoon Ad Logo
RE/MAX Superhero Cartoon Ad Logo
RE/MAX Real Estate Lawn Sign Caricatures
RE/MAX Real Estate Lawn Sign Caricatures

Coldwell Banker Sold Sign Caricature Ad
Coldwell Banker Sold Sign Caricature Ad

Allen Realty Sold Sign Caricature Ad
Allen Realty Sold Sign Caricature Ad

Texas Ally Real Estate For Sale Sign
Texas Ally Real Estate Group For Sale Sign

Realtor in a Kilt Sign
Realtor in a Kilt Sign

Willcuts Company Real Estate Caricature Ad
Willcuts Company Real Estate Caricature Ad
Pemberton Holmes Sold Sign Canadian Caricature Ad
Pemberton Holmes Sold Sign Canadian Caricature Ad
Diamond Realty Sold Sign Caricature Ad
Diamond Realty Sold Sign Caricature Ad
Edina Realty Sold Sign Agent Caricature Ad
Edina Realty Sold Sign Agent Caricature Ad

KW Tire Cover Caricature Ad
KW Tire Cover Caricature Ad
Century 21 Sold Sign Business Card Ad
Century 21 Sold Sign Business Card Ad
Signature Service Canadian Real Estate Agent Ad
Signature Service Canadian Real Estate Agent Ad
IMedia Realty Business Card Caricature with House
IMedia Realty Business Card Caricature with House
Sotheby's Real Estate Caricature For Sale Sign
Sotheby's Real Estate Caricature For Sale Sign

KW Real Estate Agent Caricature Ad
KW Real Estate Agent Caricature Ad

Real Estate Caricature Ad
Real Estate Caricature Ad Woman in Vintage Dress

Real Estate Agent with Coffee Mug
Real Estate Agent with Coffee Mug

Real Estate Agent Superhero Woman Flying Ad
Real Estate Agent Superhero Woman Flying Ad
Real Estate Agent Superhero Woman Cartoon
Real Estate Agent Superhero Woman Cartoon
Real Estate Agent Wearing Skirt Suit Caricature
Real Estate Agent Wearing Skirt Suit Caricature
Long and Foster Real Estate Caricature Ad
Long and Foster Real Estate Caricature Ad

Real Estate Agent with Phone Sold Sign
Real Estate Agent with Phone Sold Sign Caricature Ad
BHHS Open House Sign Caricature Ad
BHHS Open House Sign Caricature Ad

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